Social media & content
Consistent presence, made from real footage of your business.
Social fails for most businesses because the content runs out. We manage the channels and come onsite to capture the photo and video that keeps them fed.
Why it matters
Stock photos don't build trust — your actual work does
People check your social before they call. What they're looking for is evidence: real crews, real projects, real results, posted recently.
Pairing management with onsite production means the calendar is filled with content nobody else can post, instead of recycled graphics.
Daily
Community management
Onsite
Photo & video capture
Multi
Channel coverage
Monthly
Performance reporting
Our process
How we deliver social media & content
Brand & channel audit
Where you show up today, what's working, and which platforms deserve your attention.
Strategy & calendar
Content pillars, posting cadence, and a calendar mapped to your season and offers.
Capture & create
Onsite production days plus design and copy to turn raw footage into publish-ready posts.
Publish & optimize
Scheduling, community management, and monthly reporting that shapes the next calendar.
Two Service Offerings
The channels and the content behind them
Management keeps the presence consistent; production days make sure there's always something worth posting.
Onsite Content Creation
Bring the Waypoint team onsite for dedicated photo, video, and marketing content creation.
A planned production day at your location or jobsite. We arrive with a shot list, capture photo and video, and deliver edited, campaign-ready assets you can use everywhere — not just social.
Included
- Pre-production shot planning
- Full production day onsite
- Photo and video capture
- Edited, campaign-ready deliverables
What you get
- Channel strategy and content pillars
- Monthly content calendar
- Original photo and video library
- Published posts and community responses
- Monthly performance report
“Having real footage of our crews changed everything. People mention the videos before we even finish the estimate.”
— General manager, outdoor living
FAQ
Frequently asked questions
If you don't find what you're looking for, let's talk it through.
Other services
Websites
New site builds and ongoing website management — designed, launched, and improved every month.
Learn morePaid Advertising & Landing Pages
Paid social, PPC, and geofencing campaigns paired with the landing pages that convert the clicks.
Learn moreCRM & Custom Systems
CRM management and automation, plus custom internal software built around how you actually work.
Learn more
Social Media Management
Strategic social media planning, content development, publishing, management, and optimization.
We own the calendar end to end — strategy, creative, copy, scheduling, and the replies. You approve; we handle everything else and report on what moved.
Included