About us

Full service agency

Waypoint exists for the moment a business knows it needs to grow but not which road to take.

Our story

Built around clarity

We started Waypoint after watching good businesses spend years buying tactics nobody had tied to a destination. Our work begins with the market, the audience, and the numbers already on the table.

From there we set the route: the positioning, the site, the channels worth funding, and the reporting that tells you honestly whether it's working. Clients stay with us because the plan is legible and the results are traceable.

What we stand for

Direction before delivery

We agree where you're going before anyone opens a design file. Every deliverable traces back to that destination.

Numbers in the open

You see the same dashboards we do. Wins and misses both get reported, weekly, without spin.

One accountable team

Strategy, creative, and media sit together. Nothing gets lost in the handoff between three vendors.

The team

Brad Bonning team portrait

Brad Bonning

Founder & CEO

  • Website strategy
  • CRM strategy
  • SEO and keywords
Haleigh Shutt team portrait

Haleigh Shutt

Co Owner & Brand Manager

  • CRM strategy
  • Print Marketing
  • SOP
Emma Dutka team portrait

Emma Dutka

Brand Coordinator

  • Google Business Profile
  • Social media marketing
  • Reporting and analytics
Gabi Morales team portrait

Gabi Morales

Brand Coordinator

  • Paid advertisements
  • Email marketing
  • Blog Writing & SEO
Aaron Cogley team portrait

Aaron Cogley

Website Developer & Coder

  • Website design
  • Automations
  • SEO and keywords
Ashley Bonning team portrait

Ashley Bonning

Content Creator

  • Photoshop
  • Print Marketing
  • Canva Pro

What they said

Results our clients will vouch for

We'd rather you hear it from the teams we work with. Here's what they say about working with Waypoint.

See client case studies
They rebuilt our positioning and our site in one quarter. Demo requests doubled and, more importantly, the wrong-fit leads dried up.

Dana Whitfield

VP Marketing, Northlake Systems

via Google

Every recommendation came with the numbers behind it. It's the first agency relationship where I never had to guess what we were paying for.

Marcus Ibarra

Founder, Ibarra Outdoor

via Clutch

Strategy, creative, and media in the same room means the campaign that ships is the campaign we agreed on. That's rarer than it should be.

Priya Raman

Director of Growth, Halcyon Health

via LinkedIn

Ready for a free strategy call?